![]() ![]() In May, Vimeo spun out from IAC, making Sud one of the few female CEOs of a publicly traded tech firm. She’s since transformed Vimeo from a dusty Web relic into the showstopper of IAC’s tech portfolio. It took off-so much so that Sud became Vimeo CEO in 2017. IAC, then the owner of Vimeo, gave Sud a small team to build the service. “What Squarespace and GoDaddy did for websites, we could do with video.” "There was another, much bigger market-businesses,” Sud said. Her plan: Shift its focus from entertainment to entrepreneurs. She had a hunch that Vimeo’s future was not in Hollywood hits but Silicon Valley plumbing. Vimeo CEO Anjali Sud Jamel Toppin for Forbes “They were so diverse, it had to be a trend.” “It was everything from mom-and-pops to tech startups to the marketing department of large corporations,” Sud told Forbes in April. But Sud noticed that small business owners were also using the service to upload videos to their websites and email ads. When Anjali Sud joined digital video service Vimeo as its director of marketing, the company was betting it could build a subscription service to rival Netflix, Amazon Prime and HBO. “If you want to build a self-driving car, don’t come to us.” User Trends Are Your Friends “The best people in audio come to Spotify because we’re the best at it. We have a unique view on what needs to be done.”Įk says that because Spotify solely concentrates on music and sound, it has helped him recruit the industry’s top talent. “Everything we do, we look at our mission and we say, ‘Does this help advance it?’ If the answer is yes, we’ll take a look at it. ![]() “We are very good at saying no to lots of things,” Ek told Forbes in October. How? Spotify maniacally focuses on digital audio. ![]() Spotify CEO Daniel Ek in his New York headquarters Guerin Blask For ForbesĮqually impressive, Spotify has kept its music lead even as a trio of trillion-dollar titans-Apple, Alphabet and Amazon-launched competitive services. ![]()
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